Our Top Performance® Baby Powder™ Shampoo leaves pets with a powder fresh scent. Rich-lathering, gentle formula is ideal for sensitive skin. * Powder fresh scent * Ideal for sensitive skin * Rich, luxurious formula Cleans all coat types and leaves a long-lasting baby powder fresh scent. Gentle enough to use on puppies and kittens and also ideal for pets with sensitive skin. Customers love the powder fresh scent. Safe for puppies and kittens over 6 weeks old. Dilutes 7:1.Ingredients: Naturally derived Essential Oil Fragrances, Aloe Vera, Vitamin E, Sweet Almond Oil in a Coconut Oil-based shampoo. Shake well before using. Wet pet’s coat completely with warm water. Dispense a generous amount of shampoo into palm of hand and thoroughly massage into pet’s coat beginning at head and working back toward’s tail. Avoid getting into eyes. Rinse completely. Repeat as necessary. Dilution Instructions: Prepare shampoo by combining 1 part concentrate with 7 parts warm water. Mix thoroughly.