Bright Magic® Brightening Shampoo whitens and brightens without bleach! Tearless, pH-balanced formula gently cleans, highlights, conditions, and enhances coat color. * Cherry scented * Whitens, highlights, and gently conditions * Tearless, pH-balanced formula Brighten pets’ coats safely with this tearless, pH-balanced and biodegradable formula. Mild conditioning action. High-quality formula leaves all coats lustrous and enhances color. Safe for puppies and kittens over 6 weeks old. Dilutes 7:1. Ingredients: Sodium Laureth Sulfate, Coco Betaine, Coco Amide MEA, Violet Colorant with Optical Brighteners, Conditioning Agents, Sea Salt and Essential Oil Fragrances. Shake well before using. Wet pet’s coat completely with warm water. Dispense a generous amount of shampoo into palm of hand and thoroughly massage into pet’s coat beginning at head and working back toward’s tail. Avoid getting into eyes. Rinse completely. Repeat as necessary. Dilution Instructions: Each gallon of concentrate yields 8 gallons of shampoo. Prepare shampoo by combining 1 part concentrate with 7 parts warm water. Mix thoroughly.