Top Performance® Oatmeal Shampoo relieves dry, irritated skin with a soothing combination of natural oatmeal, coconut oil, and aloe vera. * Natural oatmeal scent * Soothes dry, itchy skin and restores moisture * Soap-free formula Natural colloidal oatmeal is a centuries-old remedy for dry, itchy skin. Soap-free formula is tearless and ready-to-use. Safe for puppies and kittens over 6 weeks old. Convenient full-strength formula works best for anti-itch results. Can be diluted 7:1 for everyday use. Ingredients: 2% Colloidal Oatmeal, Purified Water, Fatty Acids of Coconut Oil, Coco Amide, Coco Betaine, and Aloe Vera in a mild shampoo base. Use full strength for best anti-itch results. Can be diluted 7:1 for everyday use. Shake well before using. Wet pet’s coat completely with warm water. Dispense a generous amount of shampoo into palm of hand and thoroughly massage into pet’s coat beginning at head and working back toward’s tail. Avoid getting into eyes. Rinse completely. For best results, allow lather to stand for 5-10 minutes. Repeat as necessary.